Let us be honest, owing to our increasingly fast-paced lives, we are giving in to more and more comforts in every segment. If you are thinking that why a clothing brand with age old traditional values like ours is ranting against it, then well, we must assert that the demand for easier materials is taking […]
In the long line of fashion evolution, we have been discussing globalization a lot of late. In the present and in the immediate past, or the contemporary, we know of Indian designers who have presented Indian fashion and won hearts. Older to that was the time when colonization happened in the world and while Indian […]
When we close our eyes and remember the popular avatar of Durga as Mahishasurmardini, our eyes see her motherly aura, taking a warrior form to protect her children from the wrath of the miscreants. This avatar is always richly covered in a golden allure and at JDS, we cannot think of any other attire but […]
For the lore is old and with reduced plinth areas, people are also opting to go minimal and sustainable with their closet sizes and what to put inside their closet. People are also becoming wiser for their personality types and augmenting their original selves in a more individualistic fashion. Sarees have begun to be seen […]
Hardly a month left and you will hear so many Eastern dialects and languages in your popular markets and why not… Durga Puja is right round the corner. Clothes will be made ready, jewelries be brought out of lockers, festive list for the puja be made ready and in homes that have their own Durga […]
Banarasi sarees have had a dream run for ages. We all remember the bridal pictures we have seen of our mothers and grandmothers who look ethereal in their beautiful sarees. The times have changed and we have to really think fresh. There are heirlooms lying in our wardrobes, or even there are beautiful authentic banarasi […]
The autumn, or Hemant as we Indians know it is a beautiful weather as the sharpness of Sun begins to diminish and cooler winds blow. In the fashion world, they also call it Fall because the nature assumes a different look with shedding the long standing leaves. The winter plants show up in palettes of […]
We have heard since our growing up years that India is a land of diversity. This is true even for the traditional attires and we know that each state has a women’s attire of its own. Our culture though has always taken geographical and demographical conditions and realities into its account instead of only focusing […]
The ancient city of Varanasi is known for its theosophical and spiritual history and its beauty lies in the magic it withholds. Varanasi is also famous for the traditional Banarasi handloom weaves that have enamored generations of saree lovers. In this city, there might be many options but if you want the best and nothing […]
Celebrity in Banarasi, JDS Varanasi
Shreya Ghosal and Nita Ambani Wears Banarasi Sarees at NMACC Opening
Banarasi sarees have been a traditional attire in India for centuries, and they have always been known for their intricate designs and cultural heritage. Over the years, Banarasi sarees have become a go-to traditional attire among famous celebrities and Bollywood divas. The recent example of Shreya Ghosal and Nita Ambani donning the colors of pure […]