Welcoming the guests and treating them right is a part of the Indian tradition and culture. At JDS, the same culture to welcome every client and customer as our own has been imbibed and passed down through the generations. In the same light, we at JDS also got our own moment of hosting when Kokila […]
For more than a century, JDS Banaras, situated in their heritage Kashi store, has been dressing women across the geography and helping other interested entrepreneurs dress the women of substance and choice in the choicest of regal banarasi handloom sarees. Yet, when a woman as notable as Nita Ambani herself wears a banarasi, we find […]
Trends may come and go, but one thing is true, we keep referring to our culture and traditions in order to make something new and better. Either we look into the past or we take inspiration from nature herself. The Lehengas may be in trend now, but did you know lehengas have a historical presence […]
Banarasi sarees are heritage for a reason, it is that one weave where the saree unifies the culture and art of the whole nation in one place while also carrying the global routes it has travelled from before becoming our own Banarasiya. While banarasi sarees have an eye-catching quality and captures the imagination of those […]
There is a famous Coke Studio song ‘Sundori Komola’ and when we researched, Komola means Lady wearing orange and also stands for Lakshmi too. This song is befitting for the talk of the day on the gorgeous lady from the Indian Film Industry who is known for her prowess and fearlessness before the camera and […]
Let us be honest, owing to our increasingly fast-paced lives, we are giving in to more and more comforts in every segment. If you are thinking that why a clothing brand with age old traditional values like ours is ranting against it, then well, we must assert that the demand for easier materials is taking […]
The White saree with red border is almost like a Geographical Index tag that we have seen attached with the Bengali beauties of our nation and this dates back to the times when GI tags were not even a popular term. These sarees have inspired designers to dress up their models, celebrity clients, patrons, and […]
In the long line of fashion evolution, we have been discussing globalization a lot of late. In the present and in the immediate past, or the contemporary, we know of Indian designers who have presented Indian fashion and won hearts. Older to that was the time when colonization happened in the world and while Indian […]
There was a time in history when the artisans and creative genius, be it in the field of creative arts, theosophy, literature, and many other disciples looked up to the royals and elites of the society for their patronage. The same was the case for the weaves and weavers. They relied on their royal patrons […]
Orange is a beautiful shade. Not as dark as red, not as light as yellow, a perfect in between. But why did we choose this color for our conversation today is also because of Ma Lakshmi. Our deities have many names owing to the different accomplishments they achieve and the different powers and qualities they […]